Autoplay videos are excruciating, but they’re only part of the problem: there are also pop-over ads, slide-across ads, slide-down ads, fade-in ads. So here’s what I do: I try very hard never to visit any website where ads might be shown. I use an RSS reader to see what’s being posted, and then I send anything that looks interesting to Instapaper, and read it there. Which makes me thankful that RSS has never caught on, because if it did, and other people followed my example, then sites would shut down their RSS feeds. So, um, forget you read this.