real —> virtual —> real: “Joe Halligan from Assemble remembers being in Copenhagen and seeing someone sitting on the bus with a phone case based on the wall that they designed, “And they have no idea […] of the context of where that image has come from. And that’s super weird.” But it got even weirder because the photo of their wall that had become a stock photo had suddenly become a wall again. A shopping mall in China had turned the stock photograph back into a wall so that people could take selfies in front of it. The wall had made a strange journey from being architecture to an Instagram phenomenon, to a stock photo, back to being architecture again.”