Alan Jacobs


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The truth is that as remarkable as Steve Jobs has been in many ways—as a designer, an innovator, a (ruthless and demanding) leader—his most singular quality has been his ability to articulate a perfectly secular form of hope. Nothing exemplifies that ability more than Apple’s early logo, which slapped a rainbow on the very archetype of human fallenness and failure—the bitten fruit—and made it a sign of promise and progress.