Alan Jacobs


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Perhaps the most important thing to be said about the Art Project is that despite all the talk of interactivity and the application of Google’s street view technology to the museumgoing experience, what we have here is just a new version of an old dream—the dream of bringing an ever expanding audience into contact with works of art. The greatest museums, some of which are featured in the Art Project, are dedicated to that democratic promise, which is a promise not that everything is for everybody but that anybody should have the chance to experience anything. I am passionately committed to that principle, but even when more people do indeed have access to more works of art, we are still left with the nature of the individual’s experience, which is finally the only experience that matters. Some will say that the Art Project allows users to customize their experience, at least up to a point, by deciding which galleries in which museums they will visit, and how they will circulate around the rooms. But advances in technology do not necessarily make art more democratic. And in any event Google places severe restrictions on what we are able to see. At the Museum of Modern Art we gain access to a gallery of late-nineteenth- and early-twentieth-century works, including Cézannes and van Goghs, but the adjacent gallery, full of Picassos, is just a blur, because his work is still under copyright, and thus not available for this particular tour. The Google Art Project may have the same relationship to museumgoing that Facebook has to friendship. It will take you only a small part of the way.