Alan Jacobs


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Today, however, it isn’t culture per se that is a “principle of authority” but increasingly the algorithms to which are delegated the task of driving out entropy, or in Matthew Arnold’s language, “anarchy.” You might even say that culture is fast becoming—in domains ranging from retail to rental, search to social networking, and well beyond—the positive remainder resulting from specific information processing tasks, especially as they relate to the informatics of crowds. And in this sense algorithms have significantly taken on what, at least since Arnold, has been one of culture’s chief responsibilities, namely, the task of “reassembling the social,” as Bruno Latour puts it—here, though, by discovering statistical correlations that would appear to unite an otherwise disparate and dispersed crowd of people.