But the genuinely impressive moments in a journey through B&O’s world come from peeking at its process. You expect a company that sells incredibly expensive products to pour tremendous time, effort, skill, and craft into making them. But in an age of outsourcing and cost efficiencies, it’s still something to witness. In one of the dozen soundproof garages where B&O car stereos are fine-tuned, engineers are testing the audio in an Audi Q7 tricked out with some 50 speakers. Elsewhere, a Rube Goldberg machine burns cigarettes and shoots the smoke at TVs to make sure their screens can withstand such abuse. Best of all is the tidy Factory Five, where robots and humans mill and polish aluminum to insanely precise standards. The guide points out an enormous Swiss-made Niederberger grinding machine used to create the grain on the frame of the BeoVision 7 TV. Like everything in the factory, this assembly line was meticulously organized to turn designers’ exacting visions into reality.