In Digital Willpower World, the problem of fragmented selves doesn’t appear to be an issue. After all, inhabitants are constantly plugged in to willpower-enhancing devices. They no longer toggle between enhanced and unenhanced lives. Bracketing the question of what would happen to such folks if the support systems crashed–as that issue applies to so many things–the problem of inauthenticity, a staple of the neuroethics debates, might arise. People might start asking themselves: Has the problem of fragmentation gone away only because devices are choreographing our behavior so powerfully that we are no longer in touch with our so-called real selves – the selves who used to exist before Digital Willpower World was formed? Consider a contemporary analogue to this problem. Right now, people can use an app that automatically sends happy birthday wishes to Facebook friends. Although this service bypasses the problem of forgetfulness, its use raises questions about sincerity and thoughtfulness.Infantalized subjects are morally lazy, quick to have others take responsibility for their welfare. They do not view the capacity to assume personal responsibility for selecting means and ends as a fundamental life goal that validates the effort required to remain committed to the ongoing project of maintaining willpower and self-control. Even positive reviews of Freedom are tinged with elements of concern over self-infantalization and the loss of resolute choosing.