Alan Jacobs


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Why worry about what’s covered in newspapers and television when it’s possible to read firsthand accounts from Syria or Sierra Leone? Research suggests that we rarely read such accounts. My studies of online news consumption show that 95 percent of the news consumed by American Internet users is published in the United States. By this metric, the United States is less parochial than many other nations, which consume even less news published in other countries. This locality effect crosses into social media as well. A recent study of Twitter, a tool used by 400 million people around the world, showed that we’re far more likely to follow people who are physically close to us than to follow someone outside our home country’s borders, or even a few states or provinces away. Thirty-nine percent of the relationships on Twitter involve someone following the tweets of a person in the same metropolitan area. In the Twitter hotbed of São Paulo, Brazil, more than 78 percent of the relationships are local. So much for the death of distance.