Alan Jacobs

This is a guide for instructing posthumans in living a Dada life. It is not advisable, nor was it ever, to lead a Dada life. It is and it was always foolish and self-destructive to lead a Dada life because a Dada life will include by definition pranks, buffoonery, masking, deranged senses, intoxication, sabotage, taboo breaking, playing childish and/or dangerous games, waking up dead gods, and not taking education seriously. On the other hand, the accidental production of novel objects results occasionally from the practice of Dada. During times of crisis like wars and plagues, some of these objects can be truly novel because they sabotage prevailing sentiments. At other times, Dada objects are merely interesting, by virtue of an added layer of irony, an extra punch line, or a new twist to an already-consecrated object. In such times Dada objects amuse everybody, and since these objects are (mostly) made collectively, they are a strong community bond. Amusement (of oneself and others) and the making of art communities are the goals of Dada. Dada is a priori against everything, including goals and itself, but this creative negation is very amusing and is meant to be shared. For one whole century, Dada has delighted in uncovering and using contradictions, paradoxes, and negations, the most important of which are: 1. most people read signs, Dadas make signs, and 2. most people are scared of scary faces, Dada makes scary faces.