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Legendary graphic designer Michael Bierut, a Pentagram partner who’s created visual branding for clients ranging from United Airlines to Hillary Clinton, has done his work in marble composition books since 1982. “I am now up to notebook No. 112,” said Bierut, whose work has been exhibited at MoMA and the Metropolitan Museum of Art. “Composition books are cheap and easy to find. Despite the rise of electronic communication and digital tools, there is something irresistible about a device that doesn’t need batteries, never freezes or crashes, and hasn’t required an update in decades.”
(via Why Is the Basic Marble Notebook Made by So Many Brands Still So Popular? | Adweek)
