As it happens, a large amount of carbon sits in American dirt. If that carbon escapes into the atmosphere, it will worsen climate change. Should a small nation ever appoint you despot of all climate laws, please do something about dirt. But generally and politically speaking, dirt does not get the people going. Upon hearing the slogan “Dirt: Now More Than Ever,” most voters will not picture overflowing cornucopias of prosperity. They will picture bath time.

I have come to think of this tension as climate policy’s Boring-as-Dirt Problem: the BAD problem. The BAD problem recognizes that climate change is a very interesting challenge. It is scary and massive and apocalyptic, and its attendant disasters (especially hurricanes, wildfires, and floods) make for good TV. But the policies that will address climate change do not pack the same punch. They are technical and technocratic and quite often boring. At the very least, they will never be as immediate as climate change itself. Floods are powerful, but stormwater management is arcane. Wildfires are ravenous, but electrical-grid upgrades are tedious. Climate change is scary, but dirt is boring. That’s the BAD problem.