Alan Jacobs


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Re: the Substackfication-of-journalism stuff I’ve been writing about lately, this interview with Ted Gioia is fascinating. 

And I now see that the always-smart Megan McArdle has weighed in. One small dissent, though: She writes, "There are some reasons to think that Substack might survive a march of the incumbents” — and by “incumbents” she means (a) the major social-media platforms and (b) the major newspapers and magazines, because both (a) and (b) are getting into the newsletter game. But I’d argue that in relation to paid newsletters, Substack is the chief incumbent. The genre has been around long enough for me to say that, I think.