Why would transnational capital be parroting slogans drawn from a leftist framework which claims to be anti-capitalist? Why would the middle classes be further to the “Left” than the workers? If the Left was what it claims to be — a bottom-up movement for popular justice — this would not be the case. If capitalism was what it is assumed to be — a rapacious, non-ideological engine of profit-maximisation — then this would not be the case either.
But what if both of them were something else? What if the ideology of the corporate world and the ideology of the “progressive” Left had not forged an inexplicable marriage of convenience, but had grown all along from the same rootstock? What if the Left and global capitalism are, at base, the same thing: engines for destroying customary ways of living and replacing them with the globalised, universalist, technological matrix that is currently rising around us? […]
The post-modern Left, which has seized the heights of so much of Western culture, is not some radical threat to the establishment: it is the establishment. Progressive leftism is market liberalism by other means. The Left and corporate capitalism now function like a pincer: one attacks the culture, deconstructing everything from history to “heteronormativity” to national identities; the other moves in to monetise the resulting fragments.