TikTok and the Fall of the Social-Media Giants: A very interesting post by Cal Newport. His thesis is, essentially, as follows: TikTok’s popularity has alarmed Facebook — a company that has a history of forgetting what it does well in order to chase immediate relevance — and as a result Facebook is neglecting to consolidate its advantage in the “social graph.” The result will inevitably be a further and more precipitous decline in Facebook’s influence — but it is also unlikely that TikTok itself will remain as dominant as it is. 

As Newport says in an accompanying blog post, “If platforms like Facebook and Instagram abandon their social graphs to pursue this cybernetic TikTok model, they’ll lose their competitive advantage. Subject, all at once, to the fierce competitive pressures of the mobile attention economy, it’s unclear whether they can survive without this protection.” Thus: “If TikTok acts as the poison pill that finally cripples the digital dictators that for so long subjugated the web 2.0 revolution, we just might be left with more breathing room for smaller, more authentic, more human online engagements.” 

Well, let’s hope so. I’d love to see a future in which the algorithmic social-media domination of our online lives ended, and we return to online life at a more human scale. But how likely is that? We know that the venture capitalists and angel investors don’t want moderate successes — they want The Next Enormous Thing. Will they get it? I think it all hinges on how strongly people respond to VR environments.