Monday November 7 2022 - by Sasha Frere-Jones: 

Scale serves wealth. “Scale” is a polite way of saying “love of numbers” and the numbers are there only in the hope that the money will follow them. Very few people stay on Twitter for any length of time without thinking about income. “It is the thing I must do,” the hardcore user thinks, “because this will bring me more of more and that will improve my work situation.” I’ve had 50,000 followers on Twitter and 5,000, at different points and with different accounts. My life was better with 5,000 — the more recent stretch — but I ultimately have no proof that more people read my work or listened to my music in either instance. The exposure metric indicates only that I am being exposed; it does not prove the quality of any event or even correlation, any more than a song being on the radio proves that someone is listening to it carefully or is likely to buy it. If anything good happened, it was probably me goofing with the friends I already have chats with. 

Via Austin Kleon. See my School for Scale. And me on eyeballs and audiences. Interesting that so many people are thinking about these things as they’re reconsidering Twitter.