An accurate definition of “influencer” is: a virtuoso of a particular internet platform; someone who has learned to use its mechanisms to achieve their own objectives, rather than the other way around.
An accurate definition of an internet “creator” would have to be: someone whose income is determined by a platform’s algorithms.
That’s Robin Sloan, with a very good distinction. I’m not either of those things, so I wonder what I am? Maybe just a writer.