A phrase like “streaming movie” or “theatrical release” or “documentary podcast” communicates what, where and why with far more precision than gibberish like “content,” and if you want to put everything under one tent, “entertainment” is right there. But studio and streaming executives, who are perhaps the primary users and abusers of the term, love to talk about “content” because it’s so wildly diminutive. It’s a quick and easy way to minimize what writers, directors and actors do, to act as though entertainment (or, dare I say it, art) is simply churned out — and could be churned out by anyone, sentient or not. It’s just content, it’s just widgets, it’s all grist for the mill.