Mary Harrington: “A culture that valorises ‘cool’ sets us up to fail as social beings - and then sells us myriad forms of ‘self-care’ to make up the shortfall. Against this, you need to be cringemaxxing. You need to be seeing old schoolfriends. You need to be helping out at Scouts. You need to be praying with old ladies, babysitting people’s kids, picking up litter, and wearing the jumper your nan knitted. It feels weird to begin with, but it’s worth it. Trust me: I’m as uncool as it gets. You need to be cringemaxxing.”