I have to give Apple credit here: the video is boldly telling us the truth. Other companies hide their true agenda, or even – if they have real competition – occasionally try to make things better for customers. But Apple’s globe-spanning monopoly gives it that walk-away scale of money and power that allows it to say – and then do – whatever it wants. For a totalizing company like Apple and the other Big Tech beasts, anything that stands in the way of the company’s dominance must be destroyed. You like playing the guitar for friends on the beach? No. Use a screen instead. You enjoy reading print books, which don’t spy on you as you read them? Not acceptable. Use a screen. Do you value being creative, or social, or just living a moment of your life off the screen? Get over it. Everything else will be destroyed. Only screens will remain.