Zadie Smith: “I think it’s important to be a bit more forgiving when they’re being those people online. I see that too — people I love, I see them online, and I’m like, who are you? This is not the same person I hang out with. This is a different person. But it’s really important to take the responsibility and the blame off individuals. It’s a behavior modification system. It’s meant to do that. It’s really well designed. People aren’t terrible. The system is terrible. You want to lift that off people, that sense of guilt or shame, and make it more about anger — anger toward the people who created this.”