An excerpt from Nick Carr’s outstanding new book:
In their early form, online social networks reflected, at least by analogy, traditional patterns of socializing. Their design maintained divisions of space and time. Each member of a network had his or her own “place,” in the form of a profile page, and people traveled, through hyperlinks, from place to place to “visit” friends. Status updates and other postings were arranged chronologically. They unspooled sequentially through time, as thoughts and experiences had always unfolded. When Facebook introduced its automated News Feed in 2006, it replaced the familiar structure of the social world with the logic of the computer. It erased the divisions and disrupted the sequences, removing social interactions from the constraints of space and time and placing them into a frictionless setting of instantaneity and simultaneity. Socializing in this new sphere follows no familiar, human pattern; it vibrates chaotically to the otherworldly rhythms of algorithmic calculation.
The consequences have been dreadful — as we all know, though sometimes we try to pretend otherwise.