WaPo: “Only 16 percent of Americans age 15 and over read for leisure every day in 2023, according to a study from researchers at the University of Florida and University College London that was published Wednesday in the journal iScience, compared with 28 percent of Americans in 2003.”
MIT Technology Review, via @ablerism: “Gloo ingests every one of the digital breadcrumbs a congregant leaves — how often you attend church, how much money you donate, which church groups you sign up for, which keywords you use in your online prayer requests — and then layers on third-party data (census demographics, consumer habits, even indicators for credit and health risks). Behind the scenes, it scores and segments people and groups — flagging who is most at risk of drifting, primed for donation appeals, or in need of pastoral care. On that basis, it auto-triggers tailored outreach via text, email, or in-app chat. All the results stream into the single dashboard, which lets pastors spot trends, test messaging, and forecast giving and attendance. Essentially, the system treats spiritual engagement like a marketing funnel.”
So much winning. I’ve never had to deal with this much winning. All the things I love are doing amazingly well.