Brian Phillips:

When Ford rolls out a new pickup truck, the CEO generally doesn’t go around giving keynote addresses about how much more lethal it will make American highways. But the AI industry is selling a narrative — a mythos, if you will — as much as it’s selling a product, and that narrative is one of revolutionary, transformational power. “Our product can make your life a bit easier, although there are still a lot of kinks to iron out” is not a trillion-dollar sales pitch; “we’ve invented something so powerful that it has the potential to destroy humanity” is. The company that can end the world controls the future, and investors will spend big on that upside bet. After all, if the world ends, an investor’s losses won’t matter anyway.