Everybody who tries to read a page like this — typical of legacy journalism online — hits the “Reader View” button, or saves to Instapaper or a similar service, because if you want to read the article there’s no alternative. (I only saw the above because I accidentally hit the Reader View button a second time.) So how does this kind of thing make sense? Eventually, surely, advertisers will figure out that they’re paying for ads no one will see, and then what?