Alan Jacobs

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The decision by corporate leaders to take a political stand over a controversial issue is therefore of great interest. Corporations and business leaders almost always avoid political statements and announcements, recognizing that such declarations have the effect of unnecessarily alienating potential customers. Corporations live in constant fear of bad pub­licity that can ruin a brand carefully erected through millions of dollars of advertising and publicity. Why step into a heated political debate and ­unnecessarily turn half of your customers away? Corporations exist to make money, not to advance political and social causes—except for those that help them make money, of course.  

And that’s just the point: The decision by Apple, Walmart, Eli Lilly, Angie’s List, and so on was a business decision—even more, a marketing decision. Coming out in opposition to the Indiana RFRA law was one of the shrewdest marketing coups since E.T. followed a trail of Reese’s Pieces. The decision to #BoycottIndiana was not made because it was the politically courageous thing to do; it was made because it was the profitable thing to do. The establishment could express support for a fashionable social norm while exerting very little effort, incurring no actual cost, and making no sacrifice to secure the goal. It had the further advantage of distracting most people from the fact that corporations like Apple have no compunction doing business in places with outright oppression of gays, women, and Christians. Those real forms of repression and discrimination didn’t matter; Indiana’s purported oppression of gays did.

The decision by corporate leaders to take a political stand over a controversial issue is therefore of great interest. Corporations and business leaders almost always avoid political statements and announcements, recognizing that such declarations have the effect of unnecessarily alienating potential customers. Corporations live in constant fear of bad pub­licity that can ruin a brand carefully erected through millions of dollars of advertising and publicity. Why step into a heated political debate and ­unnecessarily turn half of your customers away? Corporations exist to make money, not to advance political and social causes—except for those that help them make money, of course.  

And that’s just the point: The decision by Apple, Walmart, Eli Lilly, Angie’s List, and so on was a business decision—even more, a marketing decision. Coming out in opposition to the Indiana RFRA law was one of the shrewdest marketing coups since E.T. followed a trail of Reese’s Pieces. The decision to #BoycottIndiana was not made because it was the politically courageous thing to do; it was made because it was the profitable thing to do. The establishment could express support for a fashionable social norm while exerting very little effort, incurring no actual cost, and making no sacrifice to secure the goal. It had the further advantage of distracting most people from the fact that corporations like Apple have no compunction doing business in places with outright oppression of gays, women, and Christians. Those real forms of repression and discrimination didn’t matter; Indiana’s purported oppression of gays did.

My immensely talented friend Claire Holley has a new record coming out and it is really special.

God bless Rod Dreher for continuing to post critiques of his Benedict Option. But I still haven’t seen a critique that is genuinely to the point — they all seem to be responding to things that Rod hasn’t said and to be emphasizing their commitment to the undisputed claim that Christians need to be active in the world in order to bear witness. Well, sure. What Christian would say otherwise?

But here’s the key thing. What do they always tell you before the plane takes off? Secure your own oxygen mask before assisting others. When Christians stride confidently out to change the world without having first taken care to be fully shaped and formed by the Christian account of things, they (a) have very little that’s distinctive to offer others and (b) are themselves easily swayed by thoroughly non-Christian ways of thinking and acting, with results we have recently had thoroughly documented for us.

Ultimately, whatever specific form the Benedict Option takes, this is what it’s about: securing our own oxygen mask first before attempting to assist others.

[youtube https://www.youtube.com/watch?v=D38BLb5RCvg?feature=oembed&enablejsapi=1&origin=http://safe.txmblr.com&wmode=opaque&w=250&h=141]

My immensely talented friend Claire Holley has a new record coming out and it is really special.

God bless Rod Dreher for continuing to post critiques of his Benedict Option. But I still haven’t seen a critique that is genuinely to the point — they all seem to be responding to things that Rod hasn’t said and to be emphasizing their commitment to the undisputed claim that Christians need to be active in the world in order to bear witness. Well, sure. What Christian would say otherwise?

But here’s the key thing. What do they always tell you before the plane takes off? Secure your own oxygen mask before assisting others. When Christians stride confidently out to change the world without having first taken care to be fully shaped and formed by the Christian account of things, they (a) have very little that’s distinctive to offer others and (b) are themselves easily swayed by thoroughly non-Christian ways of thinking and acting, with results we have recently had thoroughly documented for us.

Ultimately, whatever specific form the Benedict Option takes, this is what it’s about: securing our own oxygen mask first before attempting to assist others.

UPDATE: I might have known that Jamie Smith would’ve gotten there first — thanks to Doug Sikkema for the link.

thingsmagazine:

A rare ivory anatomical model of a pregnant woman, German, late 17th century

[gallery] thingsmagazine:

A rare ivory anatomical model of a pregnant woman, German, late 17th century

“Bible Belt near-Christianity is teetering. I say let it fall. For much of the twentieth century, especially in the South and parts of the Midwest, one had to at least claim to be a Christian to be “normal.” During the Cold War, that meant distinguishing oneself from atheistic Communism. At other times, it has meant seeing churchgoing as a way to be seen as a good parent, a good neighbor, and a regular person. It took courage to be an atheist, because explicit unbelief meant social marginalization. Rising rates of secularization, along with individualism, means that those days are over—and good riddance to them.”

- Russell Moore. AMEN.

via tumblr ift.tt/1IAMklz

Bible Belt near-Christianity is teetering. I say let it fall. For much of the twentieth century, especially in the South and parts of the Midwest, one had to at least claim to be a Christian to be “normal.” During the Cold War, that meant distinguishing oneself from atheistic Communism. At other times, it has meant seeing churchgoing as a way to be seen as a good parent, a good neighbor, and a regular person. It took courage to be an atheist, because explicit unbelief meant social marginalization. Rising rates of secularization, along with individualism, means that those days are over—and good riddance to them.